Vibrant, eye-catching and striking, neon signs are a definitive part of the modern city landscape worldwide and in areas like Lexington, KY. It is difficult to imagine a town or city center with no neon illumination to light up the evening buildings and skyline.
Neon signs we demonstrated initially in Paris in 1910 by George Claude, these tubes filled with gas were developed as lighting. They soon became renowned for their use in advertising and signage, their popularity exploding in America throughout the twenties and thirties. Spreading across the world, they became a massive presence, not only in marketing but also in art, architecture and illumination.
Highly effective in advertising, the vivid colors and appealing shapes of this form of lighting draw the eye to any words displayed. Now developed to become an effective advertising tool, it is used in the marketing and branding of many well-known products. Many businesses neon signs for communicative and decorative purposes, particularly bars, restaurants and clubs that want to achieve an exciting and vibrant atmosphere.
Not just for use in marketing, it has become a common sight in the fine art arena. Recently, this versatile medium has gained in popularity the contemporary arts. Famous names such as Martin Creed and Bruce Nauman have been catalysts for its presence in many of the world’s finest galleries.
For modern interiors, homes and offices, it is popular as a stylish form of alternative lighting. Hadley Sign Solutions specializes in neon design and can create bespoke pieces to cater for their customer’s needs and to enhance any environment. Such ornaments can be retro or modern in their feel and make for great talking points and centerpieces for modern rooms. Neon lighting in basements and media rooms is increasingly popular today.
In their use as designer objects, advertising signs or artistic statements, neon signs are holding their appeal in the contemporary home and market place. Worldwide cities and products are still defined by the characteristics of this exciting medium. Whatever forms these signs might take, our modern culture and landscape would be very different without them.